MAT MEDIA GROUP

PRIVACY POLICY

Last Updated: July 18th, 2024

Introduction

This Privacy Policy (this “Privacy Policy”) governs the processing by MAT MEDIA GROUP a FLORIDA  ,LLC (“MAT MEDIA GROUP”, “we”, “our”), of information from individuals including our customers, other users of our [infernoradio.com] (“Website”) and its subdomains, users of our apps, and those we interact with offline. Hereinafter we refer to such individuals as “you”. This Privacy Policy applies to U.S. residents only. If you are an EU resident, please see the applicable Privacy Policy here. [If you are a resident of California, Colorado, Connecticut, Montana, Nevada, Oregon, Texas, Utah or Virginia, certain state data protection laws and regulations grant you certain rights regarding your Personal Data (as defined below). For more information on such rights, please see our State-Specific Notice.

When we use the term “Personal Data” or “Personal Information”, we refer to information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you or your household. We also refer to information otherwise defined in the state privacy laws applicable to you (“Personal Data” or “Personal Information”). 

Please read this Privacy Policy carefully to understand our policies and practices regarding your Personal Information and how we will treat it. If you do not agree with these practices, your choice is not to use our website or app. By accessing or using our website or app, you agree to this Privacy Policy.

MAT MEDIA GROUP may amend this Privacy Policy at any time. In case the Privacy Policy is amended, we will make the amended Privacy Policy available to you on our website. [We will notify you of any material amendments to the Privacy Policy]. Please review this Privacy Policy whenever you visit the Website or when prompted when we collect Personal Information from you offline to check if there have been any changes, so that you know the terms that apply to you at that time. At the top of this Privacy Policy, you can see when this Privacy Policy has been updated. Continued use of the Website following such changes constitutes the acceptance of those changes.

Processing of Personal Data

We collect and process several types of information from and about you, which may be deemed as Personal Data:

We collect your Personal Data in different ways:

We store your Personal Data as long as necessary to perform the purposes of processing as set forth in Section 3 of this Privacy Policy. This includes but is not limited to storing your Personal Data at least for the period necessary to enable your use of our services or our website.

With respect to aggregated and de-identified information we collect, we will not attempt to reidentify the information, except to determine whether our deidentification processes satisfy the requirements pursuant to applicable law.

When you contact us, we endeavor to respond within a reasonable period of time.  Please do not provide any sensitive Personal Information (e.g., health information, financial information, etc.) when you contact us. When you contact us you thereby consent to our use of your Personal Information to process your inquiry or request.]

Purposes of Personal Data collection

Personal Data is collected and processed by MAT MEDIA GROUP for the following purposes: 

Disclosure/Sale/Sharing of your Personal Data

MAT MEDIA GROUP discloses your Personal Data to the following third parties: 

We have entered into and maintain agreements (e.g., data processing agreements) with our service providers to whom we disclose Personal Data and who process Personal Data on our behalf.

We do not sell Personal Data for monetary consideration; however, the below activities may constitute as “sale” or “sharing” of Personal Data under certain state laws (e.g., California) regardless of whether an exchange of monetary consideration takes place or not.

SMS Consent or phone numbers are not shared for the purpose of SMS with third parties or affiliates.

Cross-context Behavioral/Targeted/Interest-based Advertising. 

Cross-context behavioral advertising means sending you targeted advertising based on information (which may include Personal Data) obtained from your activity across businesses, websites, applications, or services with which you intentionally interacted. We may use third party advertising companies to serve you targeted advertising based on your Personal Data as well as aggregated and de-identified data collected when you visited our website or app (e.g., browsing history). We may disclose to, or permit, such third-party advertising companies to collect information about your use of our website  or app to enable them to display advertising on our behalf. 

Profiling; Advertising based on Lookalike Audiences

Profiling means any form of automated processing of Personal Data to evaluate and predict certain characteristics about you. From time to time, we provide third-party companies 

(Brands Are Live AG, Google or Meta, etc.) with your Personal Data and certain aggregated and de-identified data to request from such companies the creation of lookalike audiences (i.e., customers likely to be interested in our offerings because they share characteristics similar to our existing customers). This enables us to target our advertising efforts to the members of the lookalike audience.

Google Analytics, Firebase and Google Ads

[We use a tool called “Google Firebase / Analytics” – an analytics service provided by Google to monitor the performance of our Website and Apps and collect information on your use of our Website & Apps. You can learn more about how Google Analytics collects and processes information here: https://policies.google.com/privacy?hl=en-US; and how to opt out of being tracked by Google Analytics by following the instructions found here https://tools.google.com/dlpage/gaoptout.]

[We also use Google Ads, a service that allows us to reach people who previously visited our website or Apps. Google Ads may use Cookies and/or device identifiers to serve you ads on various sites on the internet based on your past visits to our website. You may opt out of the use of this Cookie by visiting Google’s Advertising and Privacy through this link: https://policies.google.com/technologies/ads or by visiting Google Ads Settings accessible through this link: https://adssettings.google.com/anonymous?hl=en or declining the use of analytical, tracking and analytical Cookies when prompted as you enter our Website.  We note that Google only has access to aggregated and de-identified information being collected through these tools.]

Apple

We use Apple authentication and audio recognition services  to authenticate you and to process information about music you identify.  Information about how Apple collects and processes data is found here:   https://www.apple.com/legal/privacy/en-ww/ and here: https://www.apple.com/legal/privacy/data/en/sign-in-with-apple/

Appodeal

We use Appodeal to enhance your audio and video experience.  Information about how Appodeal uses your data is found here: https://appodeal.com/privacy-policy/

Do Not Track

Some internet browsers may be configured to send “Do Not Track” signals to the online services that you visit. We currently do not respond to “Do Not Track” or similar signals. To find out more about “Do Not Track”, please visit here.

Social Media Plugins

We also use social media plug-ins, which are small pieces of software that create a connection between your visit to our website and a third-party provider.  The social media plug-in tells the third-party provider that you have visited our website and may send the third-party provider cookies that the third-party provider has previously placed on your web browser.  For more information about how these third-party providers use your personal data collected through their social media plug ins, please see below.

Our website posts links to our social media presence on the following social networks:

LinkedIn Corp;

Meta

If you click on the corresponding icons of the social networks, you will automatically be redirected to our profile of the respective social network.  To use the functions of the respective network there, you must partially log into your user account for the respective network.

When you open a link to one of our social media profiles, a direct connection is established between your browser and the server of the social network in question.  This provides the network in question, the content of our site may be linked to your profile on the network i.e.g, the network may link your visit to our website directly to your user account.  If you want to prevent this, you should log out before clicking on the relevant links.  An assignment is made in any case when you log into the relevant network after clicking on the link.

We thereby receive data from you (e.g., when you communicate with us or comment on our content) and from the platfomrs (e.g., statistics).  The providers of the platforms may analyze your usage and process this data together with other data they have about you. They also process this data for their own purposes (e.g., marketing and market research purposes and to mange their platroms ), and act as their own data controllers for this purpose.  For more information on processing by the platform operators, please refer to the privacy statement sof the respective platform.

If you click on one of these links, you thereby give your consent to the following data processing.

Cookies

We use cookies and other technologies (e.g., pixels, tags, or fingerprints) (collectively, the “Cookies”) on our website. Cookies are text or image data files that are placed or saved on the internet browser of the user’s computer system. They are used to improve the use of the Website for the Website’s visitor.  They enable the browser or mobile device to be uniquely identified when the user visits the Website again. Cookies are also placed to evaluate visitors’ behavior and recognize their preferences. 

Essential Cookies. We use certain Cookies that are necessary to run the Website. Deactivating these Cookies will compromise the functionality of the Website. Such essential Cookies cannot be deactivated. If you do not agree with our use of such essential Cookies, your only choice is not to visit the Website. 

[Analytical, Tracking, and Advertising Cookies. We also use Cookies to track and analyze the behavior of the visitors to our website. You may decline the use of these Cookies when you are prompted via the pop-up window prior to entering the Website. However, if you do so, you will not be able to enjoy the full functionality of the Website.

Below is a list of the Cookies we currently use on the Website & apps:

NameProviderDescriptionCookie expiration date
1P_JAR.google.comTEMP BY GOOGLE AUTH30 Days
ACCOUNT_CHOOSERaccounts.google.comTEMP BY GOOGLE AUTH1 year
AEC.google.comTEMP BY GOOGLE AUTH90 Days
APISID.google.comTEMP BY GOOGLE AUTH1 year
CONSENT.google.comTEMP BY GOOGLE AUTH1 year
HSID.google.comTEMP BY GOOGLE AUTH1 year
LSIDaccounts.google.comTEMP BY GOOGLE AUTH1 year
NID.google.comTEMP BY GOOGLE AUTH180 Days
OTZaccounts.google.comTEMP BY GOOGLE AUTH1 week
SAPISID.google.comTEMP BY GOOGLE AUTH1 year
SID.google.comTEMP BY GOOGLE AUTH1 year
SIDCC.google.comTEMP BY GOOGLE AUTH1 year
SMSVaccounts.google.comTEMP BY GOOGLE AUTH1 year
SOCS.google.comTEMP BY GOOGLE AUTH1 year
SSID.google.comTEMP BY GOOGLE AUTH1 year
__Host-1PLSIDaccounts.google.comTEMP BY GOOGLE AUTH1 year
__Host-3PLSIDaccounts.google.comTEMP BY GOOGLE AUTH1 year
__Host-GAPSaccounts.google.comTEMP BY GOOGLE AUTH1 year
__Secure-1PAPISID.google.comTEMP BY GOOGLE AUTH1 year
__Secure-1PSID.google.comTEMP BY GOOGLE AUTH1 year
__Secure-1PSIDCC.google.comTEMP BY GOOGLE AUTH1 year
__Secure-1PSIDTS.google.comTEMP BY GOOGLE AUTH1 year
__Secure-3PAPISID.google.comTEMP BY GOOGLE AUTH1 year
__Secure-3PSID.google.comTEMP BY GOOGLE AUTH1 year
__Secure-3PSIDCC.google.comTEMP BY GOOGLE AUTH1 year
__Secure-3PSIDTS.google.comTEMP BY GOOGLE AUTH1 year
__Secure-ENID.google.comTEMP BY GOOGLE AUTH1 year
_gaPLAYER DOMAINPERSISTEND BY GOOGLE ANALYTICS1 year
_ga_*PLAYER DOMAINPERSISTEND BY GOOGLE ANALYTICS1 year
g_statePLAYER DOMAINPERSISTEND BY BAL (hotfix fuer google auth)180 Days
cf_clearancePLAYER DOMAINPERSISTEND BY CLOUDFLARE HTTP Challenge1 year
               








Security

MAT MEDIA GROUP is committed to securing the processing of your Personal Information, by maintaining administrative, technical, and physical controls which are designed to protect your Personal Information against loss or theft, as well as against any unauthorized access, risk of loss, disclosure, copying, misuse, or modification. Therefore, we implement security measures where appropriate and applicable, such as, the:

Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your Personal Data, we cannot guarantee the security of your Personal Data while in transit to our website. Any transmission of Personal Data is at your own risk. The safety and security of your Personal Data also depend on your efforts (e.g., securing your password, transmitting your Personal Data over a secure network, etc.).

Retention Policy (our “Retention Policy”)

Personal Data is retained for various lengths of time depending on what is reasonably necessary for us to fulfill the purpose for which it was collected. Applicable laws, rules, or regulations may require that we retain it for a longer period of time.  Business communications or concluded contracts may be stored for up to 10 years.

How long we keep Personal Data can vary widely depending on the context of the services we offer. We use the following criteria to determine the retention period: the nature of the Personal Data; the context in which the Personal Data have been collected; the consequences for you and the existing safeguards, such as pseudonymization.

For example, if you sign up for the newsletter, or if you submit a request or question using the contact form on the Website, we will keep your Personal Data for as long as necessary to address your request or respond to your question.

Your Rights

Below is a list of requests that you can submit to MAT MEDIA GROUP in connection with your Personal Data. [Please refer to our State Specific Notice for additional rights that residents of certain states may exercise.]

Every user of our website may request from MAT MEDIA GROUP (i) information on the Personal Data we collect from them, (ii) access to an overview of such Personal Data, (iii) correct or delete their Personal Data, and (iv) to receive the requested information on your Personal Data in a portable manner. You can make any of the foregoing requests by contacting MAT MEDIA GROUP using the contact information under Section 10 below.

In addition to the foregoing requests, if you do not wish to receive any marketing emails from us, please do so by [selecting the desired options in your MAT MEDIA GROUP account] or [making use of the opt-out option provided to you in every email we send you].

To fulfil your requests, we may request specific additional information from you to verify your identity. We collect and process such information for the sole purpose of enabling us to respond to your request.

Please be informed that if you make certain requests (e.g., request to delete Personal Data), we may no longer be able to offer you the use of the Website or portions thereof (e.g., access to your MAT MEDIA GROUP account may be limited). You may also lose access to the Personal Data in your MAT MEDIA GROUP Account. MAT MEDIA GROUP is not under any obligation to maintain a back-up of such information and data.

Minors

The Website is not meant for users under the age of 18. We do not knowingly collect information from users under the age of 18, and do not target users under the age of 18. If we receive a valid notice through info@infernoradio.com that a user under the age of 18 has provided us with Personal Information, we will take measures to delete it as soon as possible.

Links to Other Sites

The Website may, from time to time, contain links to and from the websites, plug-ins, and applications of our partner networks, advertisers, affiliates, or social media sites. This Privacy Policy does not apply to practices of such third-party websites and online services you may access, which may (or may not) have privacy policies. Please note that MAT MEDIA GROUP does not control such “linked” websites (or the content contained on such websites) and takes no responsibility for their content. It should not be implied that MAT MEDIA GROUP endorses or otherwise recommends such websites, or the products or services they offer. To learn about the data privacy practices of these third parties, please visit their respective privacy notices or policies.

Text or Phone Line Communication

1. Opt-In Policy

When you provide your personal information to MAT Media Group, you may be invited to opt-in to receive communications from us. Opting in means you give MAT Media Group permission to contact you via [methods, e.g., email, phone, SMS, postal mail] for purposes such as [e.g., promotional offers, service updates, newsletters, market research].

How to Opt-In:

By opting in, you consent to receive communications from MAT Media Group according to the preferences you have selected.

2. Opt-Out Policy

You have the right to opt out of receiving communications from MAT Media Group at any time. Opting out means you are withdrawing your consent to be contacted via the methods you previously agreed to.

How to Opt-Out:

3. Data Management

Even if you opt out, MAT Media Group may need to retain certain personal information to comply with legal obligations or to maintain records of transactions.

4. Changes to Your Preferences

You can update your communication preferences at any time by contacting us at info@infernoradio.com. We will process your requests promptly and in accordance with applicable privacy laws.

Contact Information

To ask questions about or comment on this Privacy Policy, contact us at: 

Phone:  239-228-8509

Email: info@infernoradio.com

Mailing Address: 26381 S Tamiami Trail Unit 116, Bonita Springs, FL 34134

Website: infernoradio.com

Contact Form: click here

If you need to access this Privacy Policy in an alternative format due to having a disability, please contact info@infernoradio.com or 239-228-8509.

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